Wella Company Taps Smalla as Chief Financial Officer, Chief Operating Officer

Wella Company has appointed Frank Smalla as chief financial officer and chief operating officer, a newly-created position at the global beauty leader.

 

Since Wella Company became a stand-alone entity now owned by the American global investment firm KKR & Co., Inc., the company has delivered year-over-year double-digit growth, and is one of the fastest growing companies in the beauty sector. Wella Company’s history goes back more than 140 years, and its portfolio is uniquely focused on professional and retail hair, nail and beauty tech brands.

 

Smalla joins Wella as the organization’s transformation is building capability and expanding into new categories and markets. A highly-proven finance and corporate operations leader who brings more than 25 years of international experience to the role, Frank’s career spans all facets of corporate finance for publicly traded multinational consumer goods companies, including high-growth businesses.

Smalla joins Wella  from Boston Beer Company where he has served as chief financial officer since 2016.

 

Prior to Boston Beer, he had a successful 20-plus-year career with Kraft Foods Group, Inc., now The Kraft Heinz Company.